Top 5 Social Apps Performance in Nigeria Q4 2023

In Q4 2023, the top social apps in Nigeria demonstrated interesting trends in their performance metrics. Here's a breakdown of the weekly downloads, revenue, and active user trends for Facebook Lite, TikTok, Instagram Lite, Status Saver - Video Saver, and Ice Open Network.

Facebook Lite from Meta Platforms, Inc. saw an increase in weekly downloads, peaking at around 437K in the week of December 18. The app's weekly revenue remained relatively stable, with slight fluctuations, reaching a high of approximately $2.3K in late November. Active users were consistently high, ranging from around 22M to nearly 23M throughout the quarter.

TikTok showed a strong performance in weekly downloads, with the highest number being around 377K in the week of December 25. Weekly revenue peaked at approximately $25.5K in the same week. Active users grew steadily, reaching over 6M by the end of December.

Instagram Lite also had a notable quarter. Weekly downloads peaked at about 195K in late December. The app's weekly revenue saw a peak of around $13.9K in early November. Active users remained robust, fluctuating between 8.2M and 8.6M.

Status Saver - Video Saver experienced a steady increase in weekly downloads, peaking at approximately 47.9K in late November. Active users also increased, reaching around 422K by the end of December.

Ice Open Network showed significant growth in weekly downloads, peaking at about 51K in mid-December. Active users saw a consistent rise, reaching around 87K by the end of the quarter.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.